Follow the White Rabbit - Campaign Video

The Syfy channel (formerly Sci Fi) asked us to ignite buzz and drive viewership for Alice, a two-night TV film and modern-day reimagining of Lewis Carroll's classic
Alice in Wonderland.

Research showed the iconic white rabbit character was the first thing consumers recalled from the classic film. So, we invited our audience to "follow the white rabbit"–now a dark-suited assassin hired by the Queen of Hearts–on a multi-media adventure that spanned the digital and
real world.

More video and details of the Banners and Digital components can be found here.